Archive for jeannette paladino

The 7 Links Challenge and the Best of the Web — From Me

"Pick your best blog posts"

Pick your best blog posts

I’ve been inspired by my fellow blogger and marketer Danny Iny at Firepole Marketing (renamed Mirasee) and taken up his challenge to curate seven of my blog posts for my readers.

These will be my own selection of seven posts that I’ve written: the most beautiful post, the most popular post, the most controversial post, the most helpful post, the post whose success surprised me, the post I didn’t feel got the attention it deserved, and the post I am most proud of.

Danny, in turn, got the idea from Stuart Mills at Unlock the Door who borrowed the idea from…you get the idea. Hey, viral marketing at it’s best.  So, here goes. Read More→

Reflections on the Role of the Corporate Social Strategist

[tweetmeme]In an earlier post, I wrote about Jeremiah Oywang’s widely publicized study, Career Path of a Corporate Social Strategist. Many bloggers weighed in on the findings with their own analysis of where the social strategist fits into organizations.

Social Media in Organizations asked me to review the reflections of seven thought leaders on the study’s findings and the future of social media leadership in organizations. For their commentaries and my reviews, please visit S.M.A.R.T. News: The Corporate Social Strategist. Included are a post by Oywang himself on the findings and implications for the future, plus my comments on posts by Brian Solis, Jay Deragon, Gia Lyons, David Armano, Steve Raddick and Scott Monty.

Thanks to Courtney Hunt, the founder of Social Media in Organizations for inviting me to write on this important topic.

Leveraging Social Media to Promote Your Business Successfully

[tweetmeme]I was fortunate today to be interviewed for the Blog Talk Radio Show “Reinvent U One Talk At A Time.”  The subject of my talk was Leveraging Social Media to Promote Your Business Successfully.  Click on the link if you’d like to tune in.

My hosts were Diana McCray and Patricia Rivera, pictured at right.  The theme was how small businesses can leverage social media and compete with much larger companies.  It’s become a more level playing field.  We discussed examples of how companies are using social media and among the questions I answered were:

  • How has social media changed the way companies communicate?
  • How do the social networks like LinkedIn, Twitter and Facebook differ?
  • Is one more important than the other?
  • How can companies involve their employees in social media?
  • Are traditional media, like newspapers, going to die off? Is there still a role for them?
  • How are companies using different media channels?
  • Is advertising dead?
  • How can entrepreneurs decide what social media to use when it’s all so confusing and time consuming?

Hope you enjoy the show!

Employee Communications: Internal Branding = External Success

It’s a simple equation. Internal Branding = External Success.  Employee communications programs should embody the brand and foster a culture of communication that rallies employees around the mission and business goals of the company.  Yet many organizations neglect internal communication.  With an economy in the tank, some companies feel that employees should be happy to have a job.  But when things are bad, employees need to be hearing frequently about the true state of the company, what management is doing about it, what it means for the individual employee.

Even in bad times, smart companies are able to mobilize their employees to support the company and its brand by being twice as productive as before and in their communication with customers.   Employees want their company to succeed, so why not give them an opportunity to be part of the solution?  It works in a company that has nurtured a culture of communication that it can rely on to see it through both the good and bad times.

In communication with employees —

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Trust is the core component – all communications must be reliable, truthful and contain the full story. At the heart of trust is:
Openness – there must be an unwavering commitment to and support of a healthy two-way communications environment.
Simplicity – communications must be clear, meaningful and accessible.
Consistency – messages must be strategic and integrated.
Caring – there must be concern for the individual.

The most important element in communicating with employees is speed. They need to hear news from the company — both good and bad — before they read it in online forums and news programs.