Archive for Key Words

Simplicity, Clarity, Singleness: Goals for Bloggers to Achieve

Write for readers, not SEOEvery day I receive an email with motivational quote from HeartMath and I’ve saved many of them because they resonated at a particular time in my life.  Last week, I received this one and it seemed totally appropriate for bloggers, so let me share it with you:

Simplicity, clarity, singleness:  these are the attributes that give our lives power and vividness and joy.”

—– Richard Halloway

These are the attributes that bloggers strive for in their writing.  I know that I do.  Sometimes I find myself including too much information in a post.  And I especially think that trying to stuff a post with keywords so the search engines can find you can ruin a post – from the readers’ perspective.

This applies to large businesses, too, that have the resources to research the information needs of their customers.   Maybe the words customers use are not the words the company is using in its advertising and promotional materials — and this includes blogs.  What is great about blogging by companies is that they can generate immediate feedback from customers, if you hit their hot buttons — or keywords.

Whether you are writing for yourself or your employer, ask yourself these questions:  Are the key words really relevant to your content?  Are you writing for your readers with simplicity and clarity?    Are you articulating one key idea in the post that is easy for the readers to understand?  Is the idea likely to stir comments from readers?

It’s easy to get discouraged when a brilliantly written blog (in your view) falls flat with readers.  Let’s all keep at it with a will to getting better and enthusiasm for our ideas.  I will leave you with another quote that I hope will make your blogging a happy and productive experience.

“Begin growing from where you are – not from where others think you ought to be by now.”

—— Steven Douglas Lawrence