Archive for Keywords

Topic clusters to meet customer needs

Use Topic Clusters to Boost Your SERPs

As search engines become more sophisticated in serving up results — called SERPs (search engine results pages) — they are looking beyond keywords and rewarding websites that use topic clusters. These are pillar topics with a clusters of subtopics relating to the core topics.

In crawling your site Google and other engines will view you as an authority if they detect these clusters. That’s assuming, of course, that the content is original, well written and adds value for your readers. Read More→

Keyword Tools for Blogs and Websites: Wordtracker and SEMrush

Worktracker key word toolIf you’re a long-time blogger, as I am, you will be familiar with Wordtrackerthat enabled you to search Google keywords from right within your WordPress dashboard. The developer did away the free tool a couple of years ago. I’m glad to report that it’s back in both a free and paid version. (Thanks to Traffic Generation Cafe for these tips).

First, I’ll tell you about Wordtracker and then a tool I wasn’t familiar with, SEMrush, that does many of the same things as Wordtracker. Read More→