As I’ve built my business, two digital tools have been invaluable: my blog and LinkedIn. I was heartened to learn in a recent survey that of the Fortune 500 CEOs who use social media, 70% choose LinkedIn as their one social network. So LinkedIn is definitely where I want to be active and maybe you should be, too.
Can You Get Business?
Almost everyone I encounter who is finally getting serious about LinkedIn asks me the same question: Have I gotten business directly from LinkedIn?
The short answer: Yes. My participation on LinkedIn does bring in queries and revenue that continues to grow. Mostly, members ask for my help in defining their brands and updating their Professional Headlines and Summaries. Read More→