Archive for LinkedIn profile – Page 2

Too Many Members are ‘Responsible’ on LinkedIn

LinkedIn Targeted Updates, Follower Statistics

LinkedIn has published the most overused words by members in 2013, in its fourth annual survey. Topping the list is ‘responsible.’ Luckily I had deleted that overused word from my profile last year, when the word only ranked #8 in the U.S.

According to LinkedIn, ‘responsible’ was used more than twice as often as the number two buzzword, ‘strategic.’ Only four of the top buzzwords from 2012 made the list in 2013: ‘creative’, ‘responsible’, ‘effective’, ‘analytical’. Words from the previous year that that didn’t make the cut this year are: ‘experimental’, ‘motivated’, ‘multinational’, ‘specialized’.

Maybe people are just too tired from working 24/7 to be motivated much anymore and don’t have the time to be experimental.

As usual, LinkedIn didn’t provide any definitions, which could prove helpful in finding substitutes for your profile. So here are mine and please feel free to use them. Drum roll: Read More→

How to Add Your Contact Information to LinkedIn’s New Profile Template

LinkedIn has finally rolled out its new Profile template to all its members. There are things I like about it, such as the ability to condense sections so you don’t have to wade through a member’s 50 groups to get to see the companies they’re following.

LinkedIn has a new template include contact informationBut I think LinkedIn is a little sneaky in hiding your Contact Information now. In the old template your contact information, including your company website, was immediately visible in large type under your Professional Headline. Now it’s in small type on a grey background, barely visible to the naked eye. And the only contact information you see is your LinkedIn URL. Read More→

How to Insert the Name of Your Website into Your LinkedIn Profile

[tweetmeme]LinkedIn has made it more confusing than necessary to insert the name of your website into your profile. I see many profiles with “Personal Website” or “Company Website” or no website listed at all. Even the author of a book about LinkedIn doesn’t have the actual name of her site in her profile.

Why is it important to have the name of your website in your LinkedIn profile? Your website is your brand – what you want to be known for. “Personal Website” or “Company Website” reveals nothing about you or your company. Those words are not compelling and don’t offer a reason for the reader to click on the links to learn more.

I think one reason people don’t list the names of their websites is because they follow LinkedIn’s instructions! I know that sounds contradictory but it’s true.

Editing Your LinkedIn Profile

I’ve gone into the edit mode in my profile and here is a screen shot of where you include your website information.

In the first window there is a drop-down menu with several options. Do NOT choose Company or Personal Website. If you do, your profile will show those words and not the name of your website.

Instead, choose Other. Then, in the next box add the name of your website and in the third box the URL.  By the way, just because the options are Websites, you’re not limited to websites. You can also add your blog and a link to a page with information you want people to know about.

My website is Write Speak Sell. It’s actually a blog and my posts are obvious in the center column. So I’ve used the second website window to link to my Blogs and Social Media page, because that’s what I’m selling. The third window links to my Work With Me page where people can learn more about my approach and services.

Here is how my LinkedIn profile looks:

But you don’t need to go to LinkedIn to learn about me. Everything is right here! Just click on the tabs in the navigation bar. Or to get in touch, leave me a comment.