Archive for LinkedIn – Page 2

Can Social Media Grow Your Business by $11 million in 1 Year?

Amex CEO BootCamp

Yes it can, if you’re the homemaker turned entrepreneur who founded Lolly Wolly Doodle, and built her business almost entirely on Facebook. The children’s clothing maker generated $11 million in 2013, and has doubled its revenue every year since being founded in 2009, according to a lengthy profile in Inc. magazine.

Tips From the Experts

Brandi Temple, founder of Lolly Wolly Doodle, moderated a panel with representatives from Twitter, LinkedIn, and Pinterest at the Amex CEO BootCamp in New York earlier this week. Read More→

Is Social Media Being Oversold?

Social media is not the jackpotThat may seem like a strange question coming from a blogger and active participant in social media. More companies are embracing social media, but, in my opinion, too many are treating social media like the jackpot that will make them rich. The social media landscape is changing and I believe 2014 will see a shift in how marketers promote their brands.

Pay-to-Play

It’s been obvious for the past year that the major social networks, such as Facebook and Twitter, are cutting back on their free benefits and pushing users toward paid advertising, or premium memberships, e.g. LinkedIn, as Social Media Examiner said in its 2014 predictions. Read More→

SlideShare Will Generate Traffic and Build Your Authority

SlideShare logoAre you using SlideShare? This service owned by LinkedIn enables you upload your PowerPoint presentations to your account. There they can be viewed by readers and embedded in their own blogs and websites.

According to SlideShare, it is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is among the 200 most visited websites in the world.

I’m personally astounded that my six presentations on SlideShare have gotten 8,000+ views and 147 downloads. Read More→

LinkedIn and Blogging Social Media Tools of Choice for Inc. 500

Companies in The Inc. 500 rank LinkedIn and blogging as the social media tools they use most often, according to the 6th Annual Benchmarking Study conducted by the University of Massachusetts, the Center for Marketing Research.

Inc. Magazine compiles the Inc. 500 list of the fastest-growing private U.S. companies annually. An infographic at the end of this post provides a visual summary of key findings.

More Active than Fortune 500

Of particular interest, a majority of CEOs (63%) are contributing content or taking ownership of social media, and believe new communications tools have been essential to the growth of their companies.

The current data documented that smaller companies (with $1 million – $3 million in revenues) are using social media more than the largest companies. For example, 44% of the 2012 Inc. are 500 blogging vs. just 23% of the Fortune 500. Blogging among the smaller companies also increased by a healthy 7% over 2011.

The use of Facebook and YouTube has dropped in the past year while both LinkedIn and Twitter have gained users. New platforms including FourSquare and Pinterest are inching up in usage. Ninety-two percent of the Inc. 500 are using at least one of the tools studied.  Read More→