Archive for Long content

The Endless Debate: Will Your Audience Read Long Content?

Will readers read long copy or short copy?

John Caples famous ad

They Laughed When I Sat Down At the Piano But When I Started to Play!

This is no doubt one of the most famous advertising headlines in history, written by the direct marketing expert John Caples in 1926.

The long-copy ad was designed and written to solicit correspondence course students for the U. S. School of Music.

The full-page ad was dense with content – several hundred words filling the entire page. Then, as now, the debate raged about whether people will read long content.

Fast forward to today: should blogs and other social media content be short or long? Read More→