It’s true. Just think about Coke’s Big Idea of some 30 years ago. The company decided to change Coca-Cola’s formula and launched New Coke. Fans of old Coke were so enraged that the company completely backtracked. It’s considered one of the biggest blunders in corporate history. Little ideas we don’t hear about for obvious reasons.
As the creative director at my old agency often said, “There are no big ideas, or little ideas, only powerful ideas.” Read More→