Archive for Millennials

Millennials want a friendly workplace and work-life balance

What Millennials Want in the Workplace

If you employ Millennials, you may be scratching your head trying to figure out what they want out of life and their careers. Their needs are different from previous generations, who were grateful to have a job when times were tough and happy working in a traditional workspace even when jobs were plentiful.

But that’s not the expectation of Millennials – those born between 1986 and 1991. Their values and expectations are quite different from those of the generations before them. They are among the country’s most innovative and tech-savvy workers and know what they want. Read More→

Instagram study U.Mass

#Nike “Owns” Millennials on Instagram

You may have read the recent news that Twitter is shutting down Vine.  As The New York Times reported, one theory why is that “Instagram ate it.” The photo sharing site owned by Facebook has 500 million users and is growing exponentially, especially among Millennials.

Twitter launched Vine three years ago and has made rock stars of users who do back flips, balance stacks of things on their heads and amuse tweebs in 6-second videos. Now these stars are migrating to Instagram and other larger platforms where companies like Nike are luring in viewers, as reported in a recent study by UMass-Dartmouth’s Center for Marketing Research. Read More→

Millenials financial advice

Millennials Want Financial Advice – on Their Terms

It’s impossible to ignore millennials, the generation born between 1980 and 2000. They are the largest generation in U.S. history, numbering nearly 80 million.

And, although they don’t have significant assets today, it’s projected millennials will control $7 trillion in liquid assets by 2020 and likely inherit more than $40 trillion from their parents and grandparents.

Over the last year we have studied millennials; reviewed the research, interviewed them (including financial advisors who are millennials) and considered their impact on our industry. Read More→

Millennials Likely to Use “Buy” Button on Facebook and Twitter

Millennials continue to be the driving force behind social commerce because of their passion for social media, according to the latest study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth. The infographic below illustrates their social commerce usage.

The study provides an in-depth look at current purchasing habits and trends of Millennials using three of the most widely used social media platforms — Facebook, Twitter and Pinterest. Millennials themselves identified the lead conversion tactics they respond to. Read More→