Archive for National Customer Service Week

10 Tips to Build Your Business and Improve Customer Satisfaction

"Richard Shapiro, President, The Center for Client Retention"

Richard Shapiro, President, The Center for Client Retention

National Customer Service Week is being celebrated from October 3-7. I have a question: are you delivering the best customer service you can? That is the key ingredient to generating repeat business, increasing customer satisfaction, and building your company.

A company’s front line employees can be an organization’s “secret” competitive advantage to securing repeat business.

Too many companies don’t understand that while delivering excellent customer service is the key ingredient for repeat business, it’s that special personal relationship between customer and employee that provides the link between customer satisfaction and customer retention.

The service delivered by front line employees must be viewed as the first step in the journey of loyalty. Your employees can be your most effective brand advocates.

10 Tips for Generating Repeat Business

1. Make sure that every one of your front line associates is capable of making a good first impression. Positive or negative opinions are formed within the first 10 seconds. You never have a second opportunity to make a warm and welcoming first impression. Read More→