You’ve probably been seeing the terms “native advertising” and “branded content” (also known as “sponsored content”) a lot lately.
Native advertising and branded content are the future, according to many pundits. Audiences are tuning out of commercials during program breaks and viewing content on tablets and smart phones. They want to be entertained and get the information they need when they want it.
Many people feel the terms are interchangeable but there is a subtle difference. Even the smallest company can buy into the game, in a small way. So what the heck are they? Read More→