They Laughed When I Sat Down At the Piano But When I Started to Play!
This is no doubt one of the most famous advertising headlines in history, written by the direct marketing expert John Caples in 1926.
The long-copy ad was designed and written to solicit correspondence course students for the U. S. School of Music.
The full-page ad was dense with content – several hundred words filling the entire page. Then, as now, the debate raged about whether people will read long content.
Fast forward to today: should blogs and other social media content be short or long? Read More→