Archive for New Coke

Coca-Cola Tampers With its Brand Again — in a Good Cause

Coke has done it again – tampered with its brand by changing the color of it famous red cans to white for a holiday promotion with the World Wildlife Fund.

The promotion was to raise funds to bring awareness to the plight of polar bears, an endangered species. It caused a huge kerfuffle among consumers.

Many confused the holiday Coke can with the silver Diet Coke can — horrors. Coke was forced to recall more than a billion of the white cans and restock their shelves with the familiar red ones. Read More→