Archive for Online media

The “Gray Lady” Reinvents Itself in the Digital Era as Readers Leave

The New York times innovation studyThe “Gray Lady” is The New York Times, so-called because the type in the print version is so dense. That’s a moniker the newspaper no doubt wishes it could shed as its readership is eclipsed by online journals Huffington Post and BuzzFeed.

Adding further insult, The Huffington Post and BuzzFeed regularly repackage the Times’s content and draw more traffic than the original stories in the Times. How? By promoting the heck out of their content on social media.

Behind on Social Media

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