Archive for Owned media

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Earned, owned, paid. social media

Maybe Social Media Isn’t the Way to Promote Your Business

Social media and organic traffic has become the sales funnel of choice for many businesses. Everybody (almost) is in love with social media. Way to go!

The Forgotten Channels

Yet you might attract more customers to your business if you adopted the use of the traditional channels of Earned, Owned and Paid media. (Thanks to Business Wire for the graphic above).

The Internet has spawned a whole new vocabulary. When I was starting out there was advertising and public relations. You paid for advertising and public relations — or publicity — was free (of course, it’s never free because a company has to pay people to generate PR). Read More→