Is the load time of your website driving visitors — and Google — away from your website? Neil Patel, the young and wildly successful internet entrepreneur who writes the Quick Sprout blog, illustrates the consequences of load times on website rankings in the infographic below.
The ideal load time for a website is 2 seconds or under. Google offers a program called PageSpeed designed to optimize the performance of your website. According to Google, and they should know, “Fast and optimized pages lead to higher visitor engagement, retention, and conversions.” I checked out PageSpeed and it really is geared more to developers, although I did test the load time of my site while I was there.
My Website’s Performance
Here are the results that show my current load time at PageSpeed is 7.292 seconds. Read More→