Archive for Popups

Advertisers and networks harm relationships with customers

Are Advertisers Harming Their Relationships With Customers?

I regularly check NBC News online while I’m working at the computer. I like to keep up on breaking news. But in the last couple of weeks, I’ve been disappointed to see that NBC is now placing a commercial before every video on their site. Previously, you would go right to the story.

I’m not naive and I know that advertisers and broadcasters are in business to make a profit. But are they harming their relationships with their customers and viewers?

Is This Right?

A commercial precedes the story about the horrific massacre of nine congregants of a Charleston, South Carolina, church this past week. Read More→