Archive for PRPLI

How Do You Reward Your Employees Who Serve as Brand Ambassadors?

empower employees as brand ambassadors

In my witch’s hat at left.

At a Halloween breakfast of the Public Relations Professionals of Long Island, (PRPLI) I led a lively discussion about how an organization can reward its brand ambassadors.

As my loyal readers know, I’m a champion of companies’ inviting their employees to serve as advocates for the  brand on their personal social network accounts. Read More→