Archive for Public Relations Professionals of Long Island

How Do You Reward Your Employees Who Serve as Brand Ambassadors?

empower employees as brand ambassadors

In my witch’s hat at left.

At a Halloween breakfast of the Public Relations Professionals of Long Island, (PRPLI) I led a lively discussion about how an organization can reward its brand ambassadors.

As my loyal readers know, I’m a champion of companies’ inviting their employees to serve as advocates for the  brand on their personal social network accounts. Read More→