If you don’t subscribe to HubSpot’s newsletter and blog, I highly recommend that you do. This inbound marketing agency consistently conducts research into social media usage which I often quote in my posts. They are very generous in allowing you to download their reports.
This week Dan Zarrella, who is their Social Media Scientist, published a study with an infographic that shows how adding simple calls-to-action, such as Please ReTweet, Comment and Link, can increase how many you get. For example, asking someone to Please ReTweet instead of just Please RT increases your retweets by 10 percent. Words do matter.
Zarrella is able to plumb these juicy tidbits from HubSpot’s huge database of information. The following graphs are copied from his report.
Zarrella studied the words Comment, Link and Share from a database of 50,000 blogs. Blogs that used those words tended to get more Comments, Links and Shares. This is important to bloggers who crave getting comments from their readers. Read More→