Archive for Search engine optimization

Why Google+ is Essential for Your Brand’s Visibility

"Google+ is good for business"

Emma Fox

Call it sucking up to big G or moving with the times, but the Google+ boat is one you shouldn’t be missing!

You may be aware of pros (growing user base) and cons (deriding their usage) from SEO experts but the overall trajectory is steady upward growth.

On the one-year anniversary of Google +, the company reported:

  •  250 million accounts have upgraded to or signed up for a Google+ account
  •  150 million accounts are active every month
  •  50% of its users sign in every day
  •  On average, 12 minutes a day are spent in the Google+ stream

While Google+ is not yet as big in terms of users as Facebook and Twitter, Google is throwing its full weight behind it. Read More→

Optimizing Your Title Tag for Search Engines

The title tag is the most important element of your blog or website. My blogging coach Bea Fields just recorded a tutorial about optimizing the title tag for her Become a Blogging Maniac course. It’s at the bottom of this post.

Your title tag must contain key words that describe your business. A descriptive, keyword-laden title tag is essential for increasing rankings in search engines.

The title tag appears at the very top of a blog or website and is usually overlooked by visitors — but not by Google or other search engines.  Search engines will “bold” (or highlight) those terms in the search results when a user searches for those terms.

Here is a screen shot of the title tag of SEOmoz.  I don’t need to tell you what they do. Below the screen shot is the video. Take the 5 minutes or so to view it and learn how to write a powerful title tag.



Why Companies Abandon Their Blogs and What To Do About It

I was in a new business meeting the other day and suggested that starting a company blog had the potential to increase visitors to the company’s website. We all know (don’t we?) that Google rewards dynamic content so posting regularly will eventually boost your rankings.

Why Blogs are Abandoned

The designer I was with said “Oh, no” that won’t work. I couldn’t blame him. He had designed websites and blogs for a number of clients and within a short time the blogs had been abandoned.

It’s a commitment to write a weekly or twice-weekly blog. Who will write the blog – someone inside the company or will we outsource it? What will we write about? Where will our ideas come from?

These are legitimate questions, but I believe it is a lack of will and commitment from top management that is behind the failures.There isn’t a plan in place to keep the blog going and building momentum.

Tips for Bloggers

So, if you, or your company, have abandoned your blog here are some steps to take: Read More→

22 Hot New Social Media Tools

[tweetmeme]If you’re a blogger you will be interested in these 22 Hot New Social Media Tools from the Social Media Examiner.

They were submitted by the online magazine’s roster of regular writers. They break down into the following categories:

  • Tools for pictures, video, audio and screen capture
  • Tools to measure and track results
  • Tools to manage content
  • Blogging tools
  • Twitter tools
  • Other social media tools

I was already using several, but I’m adding others that are pretty nifty.