Archive for search engines

People with messy minds are the most creative.

Can You Trick Search Engines to Get the Information You Need?

As you sit at your computer – or laptop, tablet or smart phone – can you trick search engines into sending you the information you want and need?

Social networks are filtering the posts you see in your stream. You’ll first see a Promoted Tweet card or a Boosted Post on Facebook. Most of us know that. Read More→

Is Google Giving You the Search Results You Need?

Google filtering search results

Here I am on page one

Something insidious is happening when you search Google, or turn to Yahoo News for information, or your Facebook page for updates.

You’re not getting the results you want or need. You’re getting the results that these services think you want. Even though I happen to do quite a bit of search around the terms green building and sustainability for a client, I’m hardly a sustainability expert. Read More→

Optimizing Your Title Tag for Search Engines

The title tag is the most important element of your blog or website. My blogging coach Bea Fields just recorded a tutorial about optimizing the title tag for her Become a Blogging Maniac course. It’s at the bottom of this post.

Your title tag must contain key words that describe your business. A descriptive, keyword-laden title tag is essential for increasing rankings in search engines.

The title tag appears at the very top of a blog or website and is usually overlooked by visitors — but not by Google or other search engines.  Search engines will “bold” (or highlight) those terms in the search results when a user searches for those terms.

Here is a screen shot of the title tag of SEOmoz.  I don’t need to tell you what they do. Below the screen shot is the video. Take the 5 minutes or so to view it and learn how to write a powerful title tag.

 

 

Search Engines Rank First for Finding Company News; Way Down is Company Websites

[tweetmeme]The global PR firm, Edelman, recently published its 2011 Edelman Trust Barometer that gauges attitudes about the state of trust in business, government, NGOs and media across 23 countries.. Quite interesting reading – but one finding stuck out. The first source for news about a company is online search engines topping the list at 29%. Online news sources comes in at a close 23%.

Where are company webites? They register at a measley 11%. As usual, you can’t go by the numbers alone. Say someone goes online for information about a company. It’s likely s/he will click on the company’s website. But that’s not obvious in the findings. It’s an indirect route, but the ultimate destination is the company.

For the fun of it, I searched online for Edelman and first result was – Edelman’s website.  Likely a searcher will click on the link and go to – the firm’s website.

This is not to dispute the findings, which are informative and relevant. Companies need to ensure they are honest and transparent to engender trust.

To achieve the top page ranking, a company must hammer away at its key words in all its communications and will be rewarded by the search engines. Repetition is key, as the study points out. Edelman has done a fine job in dominating the first page of Google’s search results, so they are doing something right.

CEO Richard Edelman recorded a short video on the study findings, and I agree with his statement that companies must use multiple channels to engage their stakeholders:

  • Mainstream media
  • New Media
  • Social media
  • Owned media

I’d add a fifth:

  • Employees

Companies can’t rely only on paid advertising, nor is social media the new silver bullet. Key is developing a consistent message that is pushed through every channel in an interactive dialogue with internal and external audiences. That’s how you gain trust.

So, is your company minding its trust level?

"Edelman New Trust Model"

Edelman New Trust Model