Archive for Selling the Boss on Social Media

Selling Social Media to Management

My daily “Social Media Examiner” was delivered to my email box, as usual, this morning.  The lead article is “9 Ways to Sell Social Media to the Boss,” by Ekaterina Walter, a social media strategist at Intel.  These valuable tips are working for Intel, one of the corporate leaders in social media. I encourage you to read the article in full but here is a summary of her main points:

  1. Display current conversations
  2. Don’t leave out competitor’s information
  3. Show your industry peers’ successes and failures
  4. Use data
  5. Start small
  6. Do risk analysis and contingency planning
  7. Seek outside help
  8. Create guidelines and enable your employees
  9. Stay on course

How is your company doing?