Archive for SEOmoz

Optimizing Your Title Tag for Search Engines

The title tag is the most important element of your blog or website. My blogging coach Bea Fields just recorded a tutorial about optimizing the title tag for her Become a Blogging Maniac course. It’s at the bottom of this post.

Your title tag must contain key words that describe your business. A descriptive, keyword-laden title tag is essential for increasing rankings in search engines.

The title tag appears at the very top of a blog or website and is usually overlooked by visitors — but not by Google or other search engines.  Search engines will “bold” (or highlight) those terms in the search results when a user searches for those terms.

Here is a screen shot of the title tag of SEOmoz.  I don’t need to tell you what they do. Below the screen shot is the video. Take the 5 minutes or so to view it and learn how to write a powerful title tag.