[tweetmeme]Imagine my surprise when I went through my regular mail and there it was — an actual postcard invitation to the Social Media Success Summit 2011. A hard copy invitation to an online social media event? Isn’t that a non sequitur?
I’ve written before that letter writing isn’t dead and this is another example. OK, it was a postcard, but you get the point. Of course, I’m receiving emails almost daily from the Summit speakers and Michael Stelzner, founder of the Social Media Examiner, and the primary force behind this summit and others he’s organized in the past. I attended the very first online Social Media Summit in 2009 and it was very enlightening.
I wrote to Mike to ask why he was using this delivery channel but he didn’t respond. Probably too busy. But I can take an educated guess.
Email Box is Stuffed
Our email boxes are overflowing with invitations to attend webinars, buy ebooks, check out the latest MeetUp, LinkedIn invitations and requests to Friend someone on Facebook and all sorts of other promotions. The social media chatter is becoming overwhelming. (If you received this post by email, thank you for opening and reading it).
So companies are actually going back to the future and contacting their target audiences by — regular mail. A new strategy! I don’t know about you, but my mailbox is pretty sparse these days. A catalog or two. But a letter or postcard? That really stands out from the crowd.
And I think that’s why the Social Media Success Summit 2011 organizers turned to snail mail. They want to get your attention. They got mine.
I sure hope Mike appreciates the free PR I’m giving him.