Millennials continue to be the driving force behind social commerce because of their passion for social media, according to the latest study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth. The infographic below illustrates their social commerce usage.
The study provides an in-depth look at current purchasing habits and trends of Millennials using three of the most widely used social media platforms — Facebook, Twitter and Pinterest. Millennials themselves identified the lead conversion tactics they respond to. Read More→