Archive for Social influence

Why You Need to Raise Your Clout With Klout

If you haven’t been paying attention to your Klout score lately, maybe you should.

"Klout measures social influence"Your low score as a social influencer may kick you out of contention for a job or a consulting gig.

What is Social Influence?

If you rely on what friends or experts online say about a product or service before making a purchase, that’s social influence. They influenced your decision to buy.

In a recent article, FastCompany reported on the power of social influence: “81% of U.S. respondents (in surveys) said posts from their friends directly impacted their decision on purchasing something, and 80% or respondents said they’d tried new things based on suggestions of friends.”

According to Klout, I’m an influencer in Blogging, Writing and Entrepreneurship. Those are my niches so should I be worried about my score if I don’t care about influencing, say, forest rangers? Read More→