Archive for Social Media

Sales declining on social media

Has Social Media Lost its Allure for Business?

If social media was a person, it would be about 15 years old – still an immature teenager, not even close to reaching its potential. Facebook officially launched in 2006 and would still be in grade school, trying to figure out what it wants to be.

Just when you thought you had figured out how to make money on social, you get the rug pulled out from under you as the youngster changes the rules on you. Read More→

Inc. 500 ROI

Inc. 500’s Social Media Conundrum: is the ROI There?

Despite its growing adoption by the Inc. 500, social media still confounds companies that are struggling to determine whether the ROI is worth their investment of time and money.

When asked to indicate their concerns about social media, respondents said their biggest worry is return on investment (59%) a 23% jump from last year, according to the University of Massachusetts’s Social Media and the 2016 Inc. 500 study.

This annual study by the school’s Center for Marketing Research analyzes and evaluates social media usage among the fastest growing small companies. Read More→

Buffer is losing traffic so what hope is there for other businesses. It makes ou want to cry.

Wow! Even Buffer is Losing Traffic From Social Media

Buffer, the service that distributes your content to social media networks to help drive traffic to your website, recently revealed that it had lost nearly half its traffic from social media over the course of 12 months.

Why is this shocking? Because if Buffer can’t attract visitors — and that’s their sole business focus — what hope is there for the rest of us whose blogs and websites are competing for readers and customers? It’s enough to make you cry. Read More→

Fortune 500 blogging

The Downside of the Decline of Blogging Among the Fortune 500

The following post is based on studies conducted by the Center for Marketing Research at the University of Massachusetts as well as studies by other leading researchers.

Social media is rapidly changing the way business operates. Many firms have ventured into the world of social media in hope of generating greater revenues and profits as well as increased market share.

However, to our knowledge, little research has been done to look at not only the adoption, but also the replacement of a social media tool, like blogging, with a substitute or newer generation tool. Read More→