Archive for Social media certification

Update on Social Media Certification — the Pros and Cons

As you can see from the comments under my recent post Is a Certificate in Social Media Necessary and Worth the Price?, professional certification is a hot topic.

"social media certification"I decided to start a discussion on several LinkedIn Groups and asked, “Do you think social media professionals should be certified?”

I received dozens of comments – most were in favor of some sort of certification – but exactly how it would be structured and who should do the certifying was up for grabs.

I did learn about at least three other current programs. San Diego State University and San Francisco State University offer social media certificates. The Social Media Academy offers a Social Media Strategist Certificate.

Of course, there were naysayers, who thought certification was a waste of time and that your work should speak for itself.

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