Archive for Social Media Examiner

So You Thought Social Media Would Increase Your Sales. Think Again.

In yet another study on the effectiveness of social media marketing, Social Media Examiner just released its 2013 Social Media Marketing Industry Report.

For its 5th annual survey, the online newsletter polled over 3,000 marketers to understand how they are using social media to grow and promote their businesses. What stood out for me is that vast majority — close to 90% — of those surveyed felt the most important benefit of social media marketing is increased exposure.

At the bottom of the list, as you’ll see in the graphic below, is improved sales, coming in at only 43%. Read More→

Do You Have a Content Marketing Strategy to Build Your Authority?

Content marketing strategy to build authority with GoogleHave you noticed that the Internet is all abuzz with stories and advice about content marketing?

Social Media Examiner convenes its Content Success Summit today, stamping content marketing with its imprimatur.

What is Content Marketing? Read More→

How 9 Small Businesses Are Getting it Right on Social Media

Social Media Examiner (SME) hosted an online webinar yesterday and described how 9 small businesses are attracting thousands of visitors and, in some cases, millions of dollars in revenue. Most of them have only been at it for two or three years. I have to say I was more than impressed.

Social Marketing Makes Dollars and Sense

In the opening slide, we learned why social media is essential for any business.

My key takeaways from the presentation were: Read More→

Snail Mail Isn’t Dead – Postman Delivers Invitation to Social Media Success Summit 2011

[tweetmeme]Imagine my surprise when I went through my regular mail and there it was — an actual postcard invitation to the Social Media Success Summit 2011. A hard copy invitation to an online social media event? Isn’t that a non sequitur?

I’ve written before that letter writing isn’t dead and this is another example. OK, it was a postcard, but you get the point. Of course, I’m receiving emails almost daily from the Summit speakers and Michael Stelzner, founder of the Social Media Examiner, and the primary force behind this summit and others he’s organized in the past. I attended the very first online Social Media Summit in 2009 and it was very enlightening.

I wrote to Mike to ask why he was using this delivery channel but he didn’t respond. Probably too busy. But I can take an educated guess.

Email Box is Stuffed

Our email boxes are overflowing with invitations to attend webinars, buy ebooks, check out the latest MeetUp, LinkedIn invitations and requests to Friend someone on Facebook and all sorts of other promotions. The social media chatter is becoming overwhelming. (If you received this post by email, thank you for opening and reading it).

So companies are actually going back to the future and contacting their target audiences by — regular mail. A new strategy! I don’t know about you, but my mailbox is pretty sparse these days. A catalog or two. But a letter or postcard? That really stands out from the crowd.

And I think that’s why the Social Media Success Summit 2011 organizers turned to snail mail. They want to get your attention. They got mine.

I sure hope Mike appreciates the free PR I’m giving him.