Archive for Social media marketing

LinkedIn Most Used and Most Effective B2B Content Marketing Strategy

LinkedIn has a new Contact Information page in its new ProfileIn its 2014 study of Social Media Usage by B2B marketers, the Content Marketing Institute and Marketing Profs found that LinkedIn is the most used social media network for B2B marketers at 91% compared to Twitter at 85%.

The most telling finding is that 62% of B2B marketers believe their LinkedIn marketing is effective. That drops to 50% for Twitter. Read More→

So You Thought Social Media Would Increase Your Sales. Think Again.

In yet another study on the effectiveness of social media marketing, Social Media Examiner just released its 2013 Social Media Marketing Industry Report.

For its 5th annual survey, the online newsletter polled over 3,000 marketers to understand how they are using social media to grow and promote their businesses. What stood out for me is that vast majority — close to 90% — of those surveyed felt the most important benefit of social media marketing is increased exposure.

At the bottom of the list, as you’ll see in the graphic below, is improved sales, coming in at only 43%. Read More→

Is Your Company Socially Media Savvy? Take the Quiz

Each day, we speak with people who inquire about social media, and the question more often than not is this “Is it even worth pursuing the use of social media as a part of our marketing plan?” 

In our opinion, the answer is “Yes!”  Social media marketing for both small and large businesses is a must.  New media (Facebook, Twitter, LinkedIn, You Tube, Google+ and the use of smart phone technology) is going to bec0me increasingly important to enhance your business and the relationships you build online. Take the short quiz below to assess your progress. On completing the quiz, you will be directed to a page, “How did you score?”

[gravityform id=2 name=IsYour Company Social Media Savvy?]

Bea Fields is President of Bea Fields Companies, Inc., offering leadership coaching and training for high growth companies.  She is also the founder and facilitator of the highly popular program Become a Blogging Maniac, which transforms novices into skilled bloggers and communicators.

If you would like help with your social media program, contact Jeannette Paladino.



Just Out: 2011 Social Media Marketing Industry Report

[tweetmeme]Social Media Examiner has just issued 2011 Social Media Marketing Industry Report. In its third year, the report is now able to make a number of interesting comparisons to prior years — what’s growing and what’s not and the most important issues to social media marketers. Below is a page from the report with key findings. Not surprising, the companies that have invested heavily in money and human resources building their presence on social media want to know: what’s the payoff?

The respondents were asked these three questions:

  1. How do I measure the effect of social media marketing on my business?
  2. How do I integrate and manage all of my social media marketing activities?  (This moved to #2 this year from #9 in 2010.)
  3. What are the best ways to sell with social media?

As a blogger, I was pleased to learn that blogs are the fourth most used social media tool, as ranked by 68% of the respondents. Facebook, at 92%, is the giant, as expected. Next are Twitter at 84% and LinkedIn at 71%. You’ll find many interesting findings in the report which you can download at Social Media Examiner.