Archive for Social media usage

Inc. 500 ratchets up social media engagement

Inc. 500 Ratchets Up Social Media Engagement

Social media engagement will surpass online advertising for the first time in the latest study of the Inc. 500 companies. These leaders say they will ratchet up their engagement with consumers. They forecast that social will generate more sales this year than advertising by 38% vs. 24%.           

This is a sharp departure from 2014 when online advertising garnered 40% support while social media platforms were favored by only 14%. Read More→