A majority of marketers are adopting content marketing strategies, but not all of them are doing it right. Content marketing is creating and distributing valuable content to engage your target audiences. It isn’t advertising.
According to research released by Marketing Profs and Content Marketing Institute, 91% and 86% marketers use the strategy for B2C and B2B respectively.
Content marketing isn’t just about posting a few blogs to your site once in a while. It involves strategizing and planning for SEO, engaging your audience and trusting that they will share your content to drive traffic to your sales funnel.
Before you start writing decide how the content will be created and distributed. Here is a suggested checklist: Read More→