Archive for Social networks

7 Content Marketing Habits to Kick In 2013

Content marketing habits to kick in 2013

Emma J. Fox

A majority of marketers are adopting content marketing strategies, but not all of them are doing it right. Content marketing is creating and distributing valuable content to engage your target audiences. It isn’t advertising.

According to research released by Marketing Profs and Content Marketing Institute, 91% and 86% marketers use the strategy for B2C and B2B respectively.

Content marketing isn’t just about posting a few blogs to your site once in a while. It involves strategizing and planning for SEO, engaging your audience and trusting that they will share your content to drive traffic to your sales funnel.

Before you start writing decide how the content will be created and distributed. Here is a suggested checklist: Read More→

Why You Need to Raise Your Clout With Klout

If you haven’t been paying attention to your Klout score lately, maybe you should.

"Klout measures social influence"Your low score as a social influencer may kick you out of contention for a job or a consulting gig.

What is Social Influence?

If you rely on what friends or experts online say about a product or service before making a purchase, that’s social influence. They influenced your decision to buy.

In a recent article, FastCompany reported on the power of social influence: “81% of U.S. respondents (in surveys) said posts from their friends directly impacted their decision on purchasing something, and 80% or respondents said they’d tried new things based on suggestions of friends.”

According to Klout, I’m an influencer in Blogging, Writing and Entrepreneurship. Those are my niches so should I be worried about my score if I don’t care about influencing, say, forest rangers? Read More→

Make Employees Happy by Nurturing Their Social Networks

Motivate employees, Happiness

Nurture employees social networks

When the prestigious Harvard Business Review devotes most of an issue to happiness, you know that happiness is a serious topic. The magazine cover is entitled “The Value of Happiness: How Employee Well-Being Drives Profits.”

I particularly enjoyed the interview of Harvard psychology professor Daniel Gilbert in an article entitled The Science Behind the Smile. He’s the author of the international best seller Stumbling on Happiness. The study of happiness has devolved into a science whereby you can measure a person’s happiness at a moment in time. Science is in. Intuition about someone’s happiness is out.

What Makes Employees Happy?

Dr. Gilbert is quite clear about what makes employees happy. He says that people are happiest when they are appropriately challenged, “when they’re trying to achieve goals that are difficult but not out of reach.” He adds, “Challenge and threat are not the same thing. People blossom when challenged and wither when threatened.”

When threatened, an employee will get the work done, he says, but thereafter do his best to undermine you, will feel no loyalty to the organization and never do  more than he must. But employees will flourish when rewarded, based on a century of psychologists studying reward and punishment. Read More→

Customer Reviews Are “Go-To” Source, Says Nielsen Social Media Report

Nielsen, the research giant, weighed in this week with its survey on the state of social* media globally. No surprise, Facebook tops the charts with 750 million members. You can read the graph and the slide presentation below for the detailed results. There were two “ah ha” findings for me.

Customers Trust Other Customers

First, the study reports that 60% of social media users create reviews of products and services. What’s more, the study says, consumer created reviews/ratings are the preferred source for information about product/service value, price and product quality.

This is huge. Why? Because companies that spend millions on advertising and social media campaigns are no longer the principal influence behind buying decisions. You can’t fool the public into buying an inferior product when you have millions of users ready to pounce and rip the product to shreds in very public reviews.

This was reinforced for me just last week when I was considering the purchase of a new all-in-one printer. The phone rep I spoke to recommended a model, but I decided to go online to look at customer reviews. They were awful. Paper got stuck in the feed constantly. Guess whose opinions I valued the most? When buying clothing online I check the reviews to read if other customers believe the sizing, color and quality is as advertised.

Not all reviews are negative. In fact, I think most online customers feel an obligation to report when something is very good, too. I know I do.

Blogger and Tumblr Rank High

The other “ah ha” was the high rankings of Blogger and Tumblr. Blogger is the number #2 social networking and blog site in the U.S., in terms of time on site, with 50.1 million unique visitors, up from 17% from a year ago. Tumblr is coming on strong, with more time spent on it than Twitter. I think of Tumblr as the sort of kitchen sink of social media.  You can share anything you find or create. Post text, photos, quotes, links, dialogues, audio, video, slideshows, and more. So far Google+ is no where in sight.

Here is the graph with total minutes spent on the leading social networking sites.

Here is the slide presentation of the study’ findings.

*State of the Media: The Social Media Report Q3 2011, by incite, a Nielsen/McKinsey Company.