Archive for Subscribers

change email addres

Don’t Let Your Subscribers Change Their Email Addresses

No, you read that correctly. Have you tried to change your email address lately so that your credit card companies, utilities, magazines, stores and your other accounts can reach you? It’s almost impossible.

Companies spend millions of dollars building their subscriptions lists and then most give subscribers one choice: Unsubscribe. But I don’t want to unsubscribe. I have a new email address. I had to go through contortions to find out where to change it on almost every account I have.

Are you one of those companies that makes it so difficult for customers to change their email addresses that they simply unsubscribe?

This is no laughing matter. Read More→