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Do you tell stories to your customers or give them a one-two sales punch right from the start? Are you a carnival barker or a Martin Luther King whose “I Have a Dream” story on the mount of the Lincoln Memorial sold millions on the morality of civil rights?
Amanda Palmer used the power of storytelling on Kickstarter to raise $1.2 million to produce her music album. As HubSpot recounted in a post on storytelling, the singer-songwriter dressed herself a kimono and, flipping handmade signs, explained she was a musician, who had parted ways with her record label because they told her the cost of her next album would be a whopping $500,000.
But she and her partners couldn’t finish producing the record on their own. She needed people’s help to get it off the ground. Read More→
Imagine my surprise when I went to the TED website and typed in a search for presentations about “employee engagement” and up popped the response: “No result matches your query.” How could that be?
So, I figured they must file these talks under “employee communications.” Nope, none about that either. Surely “employee retention” is a serious problem and should be a topic for a TED talk. Nada. Another strikeout with “employee motivation.”
TED’s tagline is Ideas Worth Spreading. It seems to me that a management guru, or academic or corporate luminary must have some ideas about how to engage, communicate with, motivate and retain employees. I can’t believe that employees don’t matter to TED and the audiences who pay to hear their speakers. Why is one of this week’s featured talks about the secret life of plankton more important than a presentation, say, about how to engage and motivate employees for greater productivity?
So, I turned to the Employee Engagement Network where I’m a member. I think you’ll enjoy this one about about how to engage and motivate employees. It’s an interview with Doug Conant, the former CEO of Campbell Soup Company.
It’s getting close to the end of the year, and a time when many of us reassess what we’ve accomplished in the past almost 12 months. If you’re like me, you wonder where the time went and why you didn’t overcome the obstacles that got in the way of doing what you wanted to.
As usual, a TED talk provided me with answers and inspiration for pushing beyond my limits in the new year.
When she was 19, Amy Purdy lost both her legs below the knee. And now she’s a pro snowboarder. In her powerful talk, she explains how she took a devastating, life altering experience and used her imagination to push through the obstacles to create rich and fulfilling life.
Her first artificial legs were bulky and painful. She decided there had to be a better way, so with help from a friend, she designed new legs that would allow her to return to snowboarding and win gold medals. Of importance, she took the design for these new legs to Africa and helped fit many young people there.
Here is Amy’s inspiring talk.
Losing her legs didn’t stop Amy Purdy from being a champion (sports.nationalpost.com)
Not to be morbid, but what happens to all our tweets, Facebook posts and other digital content after we die? This was the subject of a TED talk recently by Adam Ostrow, editor-in-chief of Mashable, the online news site covering digital culture, social media and technology.
He noted that all of us are creating a huge personal digital archive that will live on long after we’re gone. There are also sites such as ifidie.net that enable us to record a farewell video that can be posted to Facebook. In effect, all of who are active on social media will live in eternity. Quite a thought.
Business writer, blogger and project manager helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates. Visit my Work With Me page for specific ideas about how I can help you with your business writing needs and incorporate social media into your marketing plan to reach your customers, employees and other target audiences.