Technologists are perhaps the least aware of all employees of the value of having a personal brand.
More important to them is getting a project done on time, completing development, going from test to production or ensuring the business has signed off on requirements.
Technologists need to transcend the perceived narrow boundaries of their job descriptions and develop a brand that communicates the value they add to the organization.
Today, brands are no longer the sole domain of companies. An individual’s brand is just as critical in promising value and trust to others in the company.
Tom Peters, the well-known author of “In Search of Excellence,” writes: “What is it that my product or service does that makes it different?” Translating this into personal branding, what do you do as a provider of technology services that makes you stand out and compel someone on the business side to work with you? Read More→