Archive for Twitter – Page 2

Does it Make Sense for Your Business to Advertise on Twitter?

Have you considered advertising your business on social media? I’ve already written about Boosting Facebook posts, so I decided to explore the possibilities on Twitter. The above brief Twitter video describes their ad campaigns.

Promoted Tweets

Twitter offers a number of programs to push your tweets to the top of search results. How naïve to think I’d just show up organically when I searched “social media writer.” Ha! Read More→

Why #TweetChats Belong in Your Social Media Strategy

ATT customer care

Are the same people always showing up in your Twitter stream? Are you looking for an efficient way to reach a broader audience and maximize your tweets?

Having run my own Twitter account (along with Twitter accounts for Fortune 50 and Fortune 500 businesses), I’ve used a combination of approaches to identify and reach more quality Twitter users including: Read More→

Is Social Media Being Oversold?

Social media is not the jackpotThat may seem like a strange question coming from a blogger and active participant in social media. More companies are embracing social media, but, in my opinion, too many are treating social media like the jackpot that will make them rich. The social media landscape is changing and I believe 2014 will see a shift in how marketers promote their brands.

Pay-to-Play

It’s been obvious for the past year that the major social networks, such as Facebook and Twitter, are cutting back on their free benefits and pushing users toward paid advertising, or premium memberships, e.g. LinkedIn, as Social Media Examiner said in its 2014 predictions. Read More→

Brands need to improve Customer Service l

How a Tweet Got Action (Finally) From a Social Care Rep

A utility can run but it can’t hide from a disgruntled customer. Actually, utilities are hiding in plain sight on social media networks. According to Nielsen’s The State of Social Media Report, customers are increasingly turning to social networks for customer support, or as Nielsen calls it, “social care.” I can attest that this approach can work, when other communications channels — like calling customer service on a phone — break down.

Twitter to the Rescue

Just recently a good friend and business colleague moved to another house just a few miles from where he had lived before. It seemed simple enough to have his phone and cable service move with him.

But, no. AT&T became his only option for phone service and Cablevision waffled on whether it could supply service to the location where he now lived.

After getting the run-around from various phone reps, he called me to vent. Being a social media aficionado, I told him I’d check to see if AT&T had a customer service account on Twitter.

Voila, they did, @attcustomercare. Below is my tweet stream that resulted in AT&T calling him and fixing his problem. Score one for social media and AT&T!

Read More→