Archive for UMass 2013 Fortune 500 Social Media Study

Twitter Still #1 Social Network for Fortune 500 Companies, Study Says

UMass 2013 social media study social media usage Fortune 500Companies in the Fortune 500 accelerated their use of social media tools in 2013, according to the annual study by the Center for Marketing Research at the University of Massachusetts Dartmouth.

Twitter retained its #1 ranking among the Fortune 500 with 77% of companies having an account.

New Tools in the Mix

The Center has expanded the study over the last six years to include the fastest growing social media platforms and tools. This year’s study includes Instagram, Google+, Foursquare and Pinterest, although engagement on these platforms is well below the most popular networks. Read More→