Archive for University of Massachusetts Dartmouth

LinkedIn and Blogging Social Media Tools of Choice for Inc. 500

Companies in The Inc. 500 rank LinkedIn and blogging as the social media tools they use most often, according to the 6th Annual Benchmarking Study conducted by the University of Massachusetts, the Center for Marketing Research.

Inc. Magazine compiles the Inc. 500 list of the fastest-growing private U.S. companies annually. An infographic at the end of this post provides a visual summary of key findings.

More Active than Fortune 500

Of particular interest, a majority of CEOs (63%) are contributing content or taking ownership of social media, and believe new communications tools have been essential to the growth of their companies.

The current data documented that smaller companies (with $1 million – $3 million in revenues) are using social media more than the largest companies. For example, 44% of the 2012 Inc. are 500 blogging vs. just 23% of the Fortune 500. Blogging among the smaller companies also increased by a healthy 7% over 2011.

The use of Facebook and YouTube has dropped in the past year while both LinkedIn and Twitter have gained users. New platforms including FourSquare and Pinterest are inching up in usage. Ninety-two percent of the Inc. 500 are using at least one of the tools studied.  Read More→

Fortune 500 Increased Use of Social Media in 2012 — Twitter #1

Fortune 500 companies have increased their use of social media in 2012 to reach key constituents, according to the 5th Annual Benchmarking Study conducted by the University of Massachusetts, the Center for Marketing Research.

Twitter Tops

Twitter is the tool of choice with 73% having corporate TTwitter top choice of Fortune 500witter accounts and at least one company from every one of the 71 industries on the list tweeting, according to the statistically valid study.

That was a bit of a surprise, as many brand name consumer companies are successfully leveraging facebook to sell their brands, their product/services and to build interactive communities.

YouTube is also closing in on facebook users (62% vs. 66%) among the the 2012 Fortune 500. The new social network on the block, Pinterest, has attracted only 2%, or 11 companies, as members.

As a blogger, I was pleased to learn that blogging is more popular than ever. The most successful companies understand that a blog is an essential component of their social media strategy.

For the first time this year, the study included specialty blogs that corporations have created to recruit new employees, to promote a particular topic or for fundraising.

“In addition, it is worth noting that there is evidence of usage of social media tools such as blogs inside these corporations,” says the study. (See a previous post Engaging Employees on Social Media).

Key Findings

Key findings reported by UMass are: Read More→