Archive for Web

Business Writing that Sells

The web has replaced the grapevine as the preferred source of information about your company. It’s a fact. That’s where your employees and customers are learning about you. Your annual report, brochures, white papers, and other business communication circulate the globe at the speed of light.So, it’s more important than ever that your brand attributes and key messages are communicated in language that is clear, concise and compelling. Nothing less than your reputation is at stake if you get it wrong.

I have years of experience in dealing with complex issues, working for some of the largest agencies and companies. I can produce writing that motivates employees, persuades them and your customers that you are the best company to do business with, and makes the cash register ring. Having begun my career as a business reporter, I’m a quick study. So, here I am full circle doing what I do best – writing that sells.