Archive for Website

Facebook Kills Discussions So Start a Blog

Facebook will be delivering another roundhouse punch to members when it eliminates the Discussions app on October 31st.  The behemoth wants you to have these discussions on your Wall.

So what happens to all those juicy discussions you’ve had over the years? Poof. Gone. So if you want to save them, better make plans to copy and store them someplace else.

Why a Blog is Essential

Facebook’s latest announcement – and fans are still reeling from all the recent changes (for the better?) – reinforces my oft-stated case that a business needs to have its own forum for discussions with customers and other stakeholders. And that forum is your blog. (Even Facebook has its own blog). Read More→

Should You Have a Blog or a Website? Why it Matters

So what’s the difference and why do I think you should consider converting your website to a blog? If you are active in social media – and who isn’t if you’re in business – then a blog is the way to go.

Let’s get to the definitions and then discuss why you should consider a blog instead of a website (and I know some people will think I quibble):

A blog is a content management system that allows for quick updating, or produces, in Google-speak, dynamic content.

A website is a collection of static pages with information about the company that is updated occasionally.

A Blog is Your Social Media Hub

A blog with content that is refreshed at least weekly is rewarded by Google in SERPs (search engine results pages). A blog requires a minimal knowledge of HTML so a small business owner can manage her own updates.

Blogs are popular because visitors know they will see new content on a regular basis, encouraging them to return. Of importance, blogs allow visitors to interact with the company by leaving comments on articles and subscribing by email or RSS feed to receive new information when it is posted. Companies can connect directly with subscribers by email with breaking news or to sell them services.

A blog is your social media hub to the social media-sphere. It is the gateway for your social media activities. Remember, I talked about functionality? You can use plugins for specific activities. An analogy is a stripped down car – you add a radio, air conditioning, a GPS and other equipment to make your car work better for you.

In a blog, one nifty plugin will automatically deliver your new  posts to many social media sites – including Twitter, Facebook and LinkedIn. Your visitors can also give your new post a thumbs up on StumbleUpon, Reddit and Digg. True, a website may also have a blog that is part of the website. But the blog is usually hidden behind a navigation tab. The new content is not readily apparent on the home page.

Like a pied piper, these sites lead visitors back to your hub. Your goal is to eventually turn some of them into customers. It’s a recurring cycle and the search engines will love you for it.

Why Not Do it Yourself?

A website usually requires a webmaster with knowledge of code to change the content and add functions. A huge company has the resources to make frequent changes to its website. But, if you’re with a small organization, it’s likely you need to tap outside help.

Of course, there are a lot of blogs out there that aren’t updated regularly. Keeping content fresh is a major commitment of time. A couple of friends have recently converted to blogs (the most popular version is WordPress), and love the ability to “go under the hood” to make changes themselves. They realized they don’t need a separate website because you can have all your static and dynamic content in one place.

Here’s a little test. Which is the blog and which is the website? Answers below.

Amendment: As several people commenting have pointed out, a blog can serve as a website. In fact, Write Speak Sell, while blog technology, is also my website, with information and about me and my company and where I also blog.

"Huffington Post is a blog"

Huffington Post is a blog

"Deloitte is a Website"

Deloitte is a Website

 


How to Insert the Name of Your Website into Your LinkedIn Profile

[tweetmeme]LinkedIn has made it more confusing than necessary to insert the name of your website into your profile. I see many profiles with “Personal Website” or “Company Website” or no website listed at all. Even the author of a book about LinkedIn doesn’t have the actual name of her site in her profile.

Why is it important to have the name of your website in your LinkedIn profile? Your website is your brand – what you want to be known for. “Personal Website” or “Company Website” reveals nothing about you or your company. Those words are not compelling and don’t offer a reason for the reader to click on the links to learn more.

I think one reason people don’t list the names of their websites is because they follow LinkedIn’s instructions! I know that sounds contradictory but it’s true.

Editing Your LinkedIn Profile

I’ve gone into the edit mode in my profile and here is a screen shot of where you include your website information.

In the first window there is a drop-down menu with several options. Do NOT choose Company or Personal Website. If you do, your profile will show those words and not the name of your website.

Instead, choose Other. Then, in the next box add the name of your website and in the third box the URL.  By the way, just because the options are Websites, you’re not limited to websites. You can also add your blog and a link to a page with information you want people to know about.

My website is Write Speak Sell. It’s actually a blog and my posts are obvious in the center column. So I’ve used the second website window to link to my Blogs and Social Media page, because that’s what I’m selling. The third window links to my Work With Me page where people can learn more about my approach and services.

Here is how my LinkedIn profile looks:

But you don’t need to go to LinkedIn to learn about me. Everything is right here! Just click on the tabs in the navigation bar. Or to get in touch, leave me a comment.