I was in a new business meeting the other day and suggested that starting a company blog had the potential to increase visitors to the company’s website. We all know (don’t we?) that Google rewards dynamic content so posting regularly will eventually boost your rankings.
Why Blogs are Abandoned
The designer I was with said “Oh, no” that won’t work. I couldn’t blame him. He had designed websites and blogs for a number of clients and within a short time the blogs had been abandoned.
It’s a commitment to write a weekly or twice-weekly blog. Who will write the blog – someone inside the company or will we outsource it? What will we write about? Where will our ideas come from?
These are legitimate questions, but I believe it is a lack of will and commitment from top management that is behind the failures.There isn’t a plan in place to keep the blog going and building momentum.
Tips for Bloggers
So, if you, or your company, have abandoned your blog here are some steps to take: Read More→