[tweetmeme]It took a perfect stranger to simplify my brand. I mean that’s what I do for a living: help individuals and companies with their brands – the words they use in telling their stories.
I was at a networking event last evening, and took the opportunity to do a little tweaking of my message as I circulated among the guests when I first walked in. I tried a few versions. Here is one of my openings: “Hi, I’m Jeannette Paladino. I’m a business writer. I help individuals and companies to sharpen their brands and shape the key messages they communicate to their target audiences.” Then I proceeded to tell the little group gathered around the bar that my focus was on writing web copy and blogs, branding and employee communications. Read More→