If they can rebrand, so can I
[tweetmeme]If you’re a subscriber, you may have a noticed a change in the look of Write Speak Sell. You would be right. I have changed templates from the Red Essence to the Flexx theme, which, as it indicates, is a flexible theme with more options.
Why did I do this? I advise clients on sharpening their brands. But I felt my own was a little fuzzy with my old theme. A tab in the navigation bar for “Business Writing” was just too generic. My business has evolved over the past year and I’ve been gravitating to three focused offerings: blog and web copy, employee engagement and branding. Now even the term branding is a little broad, but it’s such a recognized term that I think people will get it. The top three widgets with these services tell visitors right away what I do – and they are “above the fold.” That is, they are visible even on the small screen of a laptop.
If I can get it working properly, I’ve also added a new podcast product called audioboo, which allows me to create podcasts on my IPhone and they are published directly to my blog. Neat. It’s a small technical problem that I will get worked out shortly.
My categories and blog role are now on my home page and I’ve added a search box. I still need to add content to my right sidebar on my home page because there is quite a bit of white space there. I’m open to suggestions.
It’s a constant process – tweaking, trimming, adding to – and hopefully — improving a business. That’s why I thought I’d share my process with you. Any thoughts about how you’ve adapted and changed your brand or business model? Would love to hear from you.