The Buzz from the Small Business Summit in New York

" Mari, in her signature turquoise, and Jeannette"

Mari, in her signature turquoise, and Jeannette

That’s me with Mari Smith, the plus-ultra Facebook maven. She was in the American Express OPEN Forum exhibit area at the New York Times Small Business Summit I went to today. I’ve attended several of Mari’s webinars about Facebook — she’s about the only person who can keep up with the changes — so it was a bit of a thrill to meet her. She’s just as bubbly in person.

Thanks to Amex inviting me and other writers for the OPEN Forum, where I contributed a blog post recently about my use of LinkedIn. The day was filled with speeches and breakout sessions – all directed at small business owners with tips on growing their businesses.

It’s humbling to realize that so many highly successful social media companies were founded and are headed by 20-somethings, like Tim O’Shaughnessy, CEO and co-founder of Living Social, a service that offers a daily discount deal at local restaurants, bars, spas, and theaters, and Naveen Selvadural, co-founder of foursquare, the popular location-based mobile service that enables users to share their location with friends. They were the morning and afternoon keynote speakers.

YourBuzz Social Media Dashboard

At the Forum exhibit area, I saw a demonstration of a new Clickable app that will be offered by Amex called YourBuzz. It’s in beta and you can sign up now if you’d like to try it out.

YourBuzz consolidates your social media listings and mentions into one dashboard. It seems to go a step further than popular aggregators like HootSuite and TweetDeck by allowing you to see customer reviews and ratings, get recommendations of where to list your business information, do targeted promotions and get competitive information. I signed up and when it goes live I’ll let you know how it’s working.

Image via CrunchBase

Does anyone know what’s going on with HootSuite? A friend tried to get the service and was told it won’t be offered after June 30th.  Wonder if that’s related to Twitter’s $40 million purchase of competitor TweetDeck. Twitter holds all the aces, and if wants to shut down another third-party app I suppose it can. Wonder what this might mean for YourBuzz, which has plenty of other features. But not having Twitter, if that becomes the case, would be a big gap.

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  1. You and Mari are looking good. Is it that she is taller or you are shorter?

    I did NOT know this about Hootsuite. Will look further into it.

    • Thanks, Jo. And, Pat, I am not that short – 5′ 6″. I was surprised at Mari’s height. She is quite stunning. Let me know what you learn about Hootsuite. I’ve Googled it and found stories about the churning among Twitter aggregators but nothing about Hootsuite not accepting new customers.

  2. Hi Jeannette,

    Noticed your note about HootSuite and wanted to ensure you that you can sign up at any time. We are going full speed ahead and just had a big release today.

    Choose from Basic (free) or Pro ($5.99/mo) plans both loaded with features. See for details.

    Be sure to let us know if you have any other questions, we’re listening.


    • Dave — thanks for weighing in on this. I’m not sure why my friend was told he couldn’t sign up after June 30th. Must have been a miscommunication. I just went to your site and didn’t see an announcement of a “big release.” What was it? Anything my readers should know about? Thanks again for the good customer service!

    • Dave – I just got this very long analysis of your new release from “All Twitter” The author is not a happy camper with HootSuite’s changes. Can you leave another comment here with your thoughts about his complaints? Thanks.

  3. Thanks Jeannette, I’ll leave my opinions to my comment on that blog post but in brief, sometimes change is tough for folks who are accustomed to a way of doing things. The general feeling is quite positive once people take the time to try the tool. It’s a powerful tool and will be a huge help for managing complex campaigns. Give it a try and let us know what you personally think.