The Science of Blogging: A Killer Activity to Get You Traffic

[tweetmeme]If you want to get the real lowdown on the importance of blogging, the key words that will make people RT your blogs, and blogging best practices, then I suggest you view the slide presentation at the end of this post.

I was fortunate to participate in the HubSpot webinar earlier this month at which social media scientist Dan Zarrella presented the findings of his scientific study of thousands of Internet users.

The results are fascinating

I won’t summarize the entire presentation – you can learn more by going through the slides (click on “The Science of Blogging” if you want a larger view).

But here are some quick nuggets I’ll share with you:

  • To drive traffic to your site, blog on a regular basis, do guest blogging on authority sites, and get comments.  Readers comment when there is something in it for them.
  • Sex and positive points of view sell.
  • Videos in your blogs get links; photos get comments.
  • Most viewed words are insight and analysis: people want to read your unique point of view.  Least viewed words are franchise, episode, futures.
  • By far, the most commented word is “giveaway.” Stay away from overly technical jargon.  Write simply and plainly and use good grammar.
  • Timing: Blogs get the most views at 11 a.m., most comments between 8-9 a.m., most retweets at 4 p.m.
  • Post early in the week for views and links and on the weekend for comments.

If you want to learn the 20 most reTweetable words, and the 20 least reTweetable words plus a lot of other helpful information for bloggers, then delve into the presentation.

View more presentations from HubSpot Internet Marketing.

Leave a Reply


  1. Thanks for sharing. I maintain our blog ( and other social media streams and can put these tips to use immediately.

  2. Very interesting that insight and analysis are the most viewed words. Also on the slides the information on video results as versus photo results….that seems natural. I have been video marketing since 2006.

  3. I have been meaning to watch this video Jeannette so you have inspired me to do so. What incredibly rich information.

    I am commenting even though there is a video here! So maybe as with all findings, there are some caveats? I’ll learn after viewing. And thanks for the quick summary.

  4. Pat — it’s actually a PowerPoint presentation so you can probably zip through it pretty quickly at your own pace.

  5. Really impressed with the no nonsense delivery you consistently apply Jeannette. Always informative and helpful across a broad spectrum of interests. Interesting how such simple nuances can make such a difference.