Are you making a first great impression on your social media networks? The old adage that you don’t get a second chance to make a first impression is true. It’s sad when you go to someone’s account on Twitter, for example, and see a couple of tweets and then nothing. Or there is a big fat egg where the person’s image should be.
Update Your Profiles
Maybe it’s time for you to get your social media networks updated so that you make a great first impression.
- Include a photo of yourself. It doesn’t need to be taken by a professional, as long as it’s professional looking. Once you pick a photo, go to Gravatar where you can upload your image so that it follows you from site to site appearing beside your name when you comment or post on a blog.
- Refresh the background of your Twitter page. Instead of using the selections from Twitter’s limited selections, you can go to sites like twittergallery.com for dozens of free templates.
- Fill out your profile. This is especially important on LinkedIn, one of the first stops for employers and business prospects. Make sure it’s complete and update it when there are changes in your life, such as a new job.
- Post regularly to your sites. Set a goal: I will tweet, share an update on LinkedIn and post to Facebook at least X times a week. The posts don’t need to be original – you can tweet a newspaper article you like, retweet other people’s tweets and include links to articles.
- Respond to mentions of your name and content. If someone leaves a comment for a question you posed in a LinkedIn Group, be sure to respond. It’s only polite and will keep the discussion going. Same goes for the other networks like Google+ and Facebook.
- Make it easy to comment. If you have a blog, make it easy for people to comment and provide a link back to their website. I hate captcha which requires you to decipher unreadable letters and numbers to confirm you’re not a spammer. I never get it right the first time. How about just a box to check that you are a real human?
It will enhance your brand if you post content that offers value to your business readers. Don’t tweet anything that you will be embarrassed by later.
Also, no one wants to know what you ate for lunch. And this goes for friends and business associates. Honestly.