Twitter is Good for Business – Just Ask Ashton Kutcher

"Ashton Kutcher"

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[tweetmeme]I’m often asked: can you get business or a job by being active on Twitter?  Well, here is your answer. Don’t think the CBS network didn’t take into consideration Kutcher’s 6,728,979 followers on Twitter plus his Facebook friends in signing the actor as the new star of the hit sitcom “Two and a Half Men.”

So the actor got his job with help of his social media star power. Next, he will have to lure them to the show and keep them watching.

The News Went Viral

Kutcher threw out his first hint with this widely-reported tweet @aplusk: “what’s the square root of 6.25″ from his Twitter account. The answer, of course, is 2.5. Then he tossed a bouquet to  his predecessor Charlie Sheen (3 million+ followers).  “#2.5 @charliesheen Thank man. Always been a fan, always will be! BTW you were “born big,” which of course was retweeted by millions of his followers.

Nice going, Ashton! More PR. (By the way there are also Twitter accounts that report on the star such as @AshtonNews).

“Ashton is a pop culture triple threat-film star, cutting-edge producer and a social media pioneer,” said Nina Tassler, President, CBS Entertainment, in a CBS news release.  Twitter Erupts Over Ashton Kutcher Joining ‘Two and a Half Men’ said the Hollywood Reporter.

Kutcher immediately became a Twitter trending topic. Another Twitter account, @AshtonNews, not related to the star, weighed in with tweets linking to stories in other news outlets, sending the news spiraling throughout the internet.

In his first tweet since the official announcement, Kutcher said, “Thank you for all the Congrats on 2.5. Met with the team this morning…. We are already working on earning your Laughter.” He’s no dope. He’s on the case and, like the Pied Piper, will no doubt enlist his millions of fans to follow his show.

Power Up Your Twitter Presence

So, you might say, I’m not a star who can command a huge following. But you can tweet regularly and begin to build your own following. For mere mortals, and not pop stars, the goal is to make meaningful connections.  Start following people and you will begin to build your own cadre of followers.

Seek out those you would like to meet. Start a conversation with tweeps (Twitter-speak for mutual followers) that could lead to your getting or referring business. Join Twitter conversations.

I wrote about how to power up your Twitter presence in a recent post, Oops! I Should Have Said That on Twitter in which I listed a few simple tips to make you stand out. Take a page from Ashton Kutcher’s book and start tweeting and connecting with other tweeters.




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  1. Hi Jeannette, I always thought that the term “triple threat” referred to singing, acting, and dancing in the entertainment industry – does Ashton Kutcher sing and dance? LOL It really doesn’t matter if he does or doesn’t – he is adorable!

    Ashton Kutcher’s latest Twitter activity certainly does show that Twitter has a very powerful influence but we can’t forget that the reason Kutcher has so many followers IS because he IS Ashton Kutcher 🙂

  2. Julie — I think he IS Ashton Kutcher because he did a superb job in self-promotion. He willed himself to stardom.

  3. Thanks, Renee. I don’t believe you MUST participate in anything that makes you uncomfortable. But I went to your website and you’re in the travel business and it seems to me you would have a ton of things to write about. So, I say go for it!

  4. Ashton Kutcher wrote the introduction to Brian Solis’ Engaged. He has always been in the forefront on Twitter. He is an “old sole” whom I believe either lost a brother or has a brother with a serious medical condition.

    I think what is interesting about him is that his persona is just the opposite of Sheen’s — someone who treats the women in his life with a lot of respect from his Mom, to his wife, to Demi’s daughters. I’m hoping that they plan to rewrite the character around his character, not make him the same guy that Sheen portrayed. Womanizers aren’t all bad…

    Jeannette, you are sharp as a tack to discuss this issue on your site. Love it.

    • Myrna — good point about Kutcher’s character. It’s sad to say that the millions who made Charlie Sheen’s show the most watched sitcom might have liked his persona. I wish Kutcher nothing but good luck.

  5. Jeannette,
    I agree — Twitter is good for business when used correctly as a great tool — as you well know and discuss. Building connections is the key and creating a following where when you do tweet — you have something to say that will inform, advise, educate and maybe sometime — entertain your following.

  6. Andrea — I know that you are a great advocate for building relationships. And Ashton Kutcher has done a great job in doing just that with his followers. Ditto for Lady Ga Ga and Justin Bieber.