We’ve all heard the phrase: “A picture is worth a thousand words.” This phrase alone ought to convey why an image or two added to a blog post or article will inspire your readers to continue reading to the end of the post.
You don’t need to buy an expensive image. Just be sure it relates to the subject matter. An image also helps to break up the content in a pleasant way. Images not only convey meanings, but also break up long blocks of words, making it easier on the eyes.
How To Choose
When selecting an image, it’s essential to know the central message you want to convey. Then you should decide what type of image would be best to draw people in to read your post or article.
Taking the time to select the right image can enhance your written piece. The wrong image, discordant to your message, can turn people off and push them away. Not a good result.
Let me give you a simple example. Let’s say you’re writing a warm and fuzzy story about a horse as the main topic. The key image featured in the article is someone playing with a dog. It will be confusing, once the reader begins to understand the story is about a horse, not a dog, and he is unlikely to continue reading.
I realize that most people wouldn’t make this kind of mistake. However, I do see many images that don’t relate well to their intended subject, when the image/images were what drew me in to begin with.
Finding the Right Images
How do we go about finding, stockpiling and selecting images for our main topics? As I mentioned before, know your intended message first, then take a moment to visualize a mental image that you believe would convey that message.
Then carefully go through any photographs that you have on hand that might be a good fit. You can also find a number of online sites that offer free images, but the selection and quality are not always as good of the images you can buy.
Figure on spending $2-$5 for an image, which is a small investment to make for just the right one for your story.
But why not create your own if you can use a vector-drawing tool? Everyone has a camera these days making it easy to take a few photographs, creating a file of stock images for your intended article or for use at another time.
You would be amazed how often a picture that wasn’t a good fit for the current article you’re writing would be perfect for another subject. I have a huge stockpile of images, photographs, and illustrations I draw from for that purpose.
Taking the time to select the perfect image is hugely important. Don’t rush it and be aware of how the image reflects the subject of your article, and on you and your brand.
Susan Cooper is a former sales marketing executive turned blogger. If you ask her how she would describe herself, she’d laugh and say she is an artist, writer, teacher, and adventurer and laugh again. She would also tell you she is a person who looks at each day as a new adventure with the anticipation of what each tomorrow will bring. Her latest projects include publishing a few more ebooks/books of short stories, a cookbook and a number of interactive vector drawing tutorials. She can be reached at her blog Finding Our Way Now.