The time it takes to load your website can kill your flow of traffic. Those of you who visit regularly may have experienced my site loading as slow as molasses in the past couple of months.
But did you notice you were able to access my site more quickly on this visit?
I Have a New Server
That’s because I’ve changed servers. After four years with Hostgator, I’ve switched to A2 Hosting. Hostgator’s servers had the annoying problem of being down from time to time, and their servers are overloaded, in my view, causing a loss of page speed.
It was disheatening to see their service deteriorate so quickly after they were acquired by EIG, which is gobbling up server companies. Now half the world, it seems, is hosted on a huge server farm in Utah.
There are many causes of slow load time, of course, not just the problems of your host company. The browser someone uses also influences load times as does peak traffic periods for Internet traffic and deficiencies in your own website.
I’m not getting too cocky because I still need to improve the page speed and load time of my website across all channels – computer, smart phones, and tablets, as you’ll see in this graphic.
Visitors want your website to be user friendly. If you’ve not optimized your site for mobile yet, take a minute and try accessing your site on your own smart phone or tablet right now. Your site will be almost unreadable. That will also cause people to leave.
There are two ways you can create a mobile view of your website. One is by using a website template with responsive design. Responsive websites automatically reorganize content according to the device viewing them.
If your website isn’t responsively designed then third party hosts such as DudaMobile will organize your site for mobile viewing, although there is a monthly charge.
Check Your Speed
A growing number of people are accessing the Internet on hand-held devices so if your website is not optimized for mobile viewing you are going to start losing traffic. To check your load time, visit Google PageSpeed Insights.
Other sites will also analyze your page speed and send you notifications when something goes wrong. You can also get a free analysis at sites such as WebSiteOptimation.com. They gave me an F (ugh!) but also excellent recommendations for fixes.
Let’s face it, though. Google’s page speed insights are what count. Google is the elephant in the room crawling your site and your ranking will suffer if you don’t improve your website’s response time.
I personally think there are just so many websites out there now that the server community can’t keep up with the demand. The Internet is on information overload.
I’m working with my webmaster to implement changes that will speed things up. What have you done about your website’s page speed and load time? Please share what’s worked for you in the comment box below.